Expected Results

CULTURE PLUS will result to promote Greek-Albanian cross-border area through place marketing and branding strategies and skills, during a particularly special and sensitive political, social and economic European context. The fragile economic condition and the rapidly evolving social insecurity, they gradually juxtapose insular conditions to the collective European vision.

However, these conditions are even more obvious at the Greek-Albanian cross-border area tourist area par excellence-. The promotion of local skillful practices through socially oriented place branding might be an integral, innovative and thus ideal tool for managing all the previously mentioned conditions.

The actions of the programme aspire to set the basis on which the new branded image of the area is going to be supported. Expected project results are: of (8) training seminars, one per Municipal Council in Kastoria, Florina &Grevena Regional Units respectively. Number of trainnees (252) of (7) training seminars, one per Municipal Council in Gjirokaster county. Number of trainnees (220). of (2) training seminars, for vice-mayors and elected people in Kastoria& Florina regions. Number of trainnees (24). of (2) training seminars, for vice-mayors and elected people in Gjirokaster county. Number of trainnees (24). of (2) e-seminars/MOOCs, for stakeholders in Kastoria& Florina regions. Number of trainnees (24). of (2) e-seminars/MOOCs, for stakeholders in in Gjirokaster municipality. Number of trainnees (24). of (4) Thematic Laboratories in Gjirokaster, Kastoria, Florina. Number of participants (96). of (5) European institutions, (12) national institutions, (30) regional and local institutions will be informed on project results. of (130) citizens, (70) local entrepreneurs, (50) representatives of local governments, (10) experts on tourism participate in focused info days & matching events.